Tag Archive | "social media"
Social Media and Customer Loyalty: The Skinny
Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month: Deepening Customer Loyalty Through Social Media by Aaron Strout When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? If you have [...]
Continue reading...Targeted Marketing: Email or SMS messaging?
Wednesday, January 7, 2009
I read an interesting article this morning from eMarketer Daily about marketing to High School and College students. More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking [...]
Continue reading...Measuring Social Media: Making Impressions into Money
Tuesday, October 21, 2008
While doing my morning reading I stumbled upon a great question: Are clicks and impressions still the standard for online advertising success? As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you to spread [...]
Continue reading...And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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Friday, January 30, 2009
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