Tag Archive | "measurement"
Measuring Social Media: Making Impressions into Money
While doing my morning reading I stumbled upon a great question: Are clicks and impressions still the standard for online advertising success? As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you to spread [...]
Continue reading...And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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Tuesday, October 21, 2008
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