Tag Archive | "measurement"
Measuring Social Media: Making Impressions into Money
While doing my morning reading I stumbled upon a great question: Are clicks and impressions still the standard for online advertising success? As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you [...]
Continue reading...The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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Tuesday, October 21, 2008
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