Tag Archive | "marketing"
Social Media: What it is and Why you should care | episode 1
Social Media is media that utilizes a social platform – its meant to interact with a person in a manner similar to person-person interaction. This means video, photo-sharing, blogging, profiles, tagging, commenting on eachother’s items, friend circles, groups, and on and on and on. What makes social media so special is it’s two main applications: [...]
Continue reading...Spam-Stupid: CYA for Eblasts
Saturday, October 11, 2008
Lately I’ve been getting more and more emails from people I meet at networking events that take my email address and add it to their mailing list. Next thing you know, I’m getting emails from people I don’t know on a fairly regular basis. While I’m glad that such a large number of these small [...]
Continue reading...Marketing Budget 101: SCORE says….
Tuesday, August 19, 2008
Setting a Marketing Budget By Susan M. Jacksack, J.D. Staff Writer, CCH Business Owner’s Toolkit Spending on marketing support—promotion, advertising and public relations—varies widely, from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more for companies marketing consumer-packaged goods. Consumer packaged goods companies may spend 50 percent of [...]
Continue reading...The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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Sunday, October 19, 2008
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