Tag Archive | "marketing"
Newsletters: Just Do It
I have worked with SO MANY clients that are just distraught over their “Newsletter Situation”… which frankly means their LACK of a newsletter. It doesn’t matter what it is; a newsletter, postcard, fun picture or a sample of your work, sending anything out to your address book on a semi-regular basis is good for business. Let’s be clear: [...]
Continue reading...Marketing Gone Wrong: Anybody & Everyone
Monday, February 9, 2009
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these [...]
Continue reading...Social Media and Customer Loyalty: The Skinny
Friday, January 30, 2009
Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month: Deepening Customer Loyalty Through Social Media by Aaron Strout When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? If you have [...]
Continue reading...And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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Wednesday, March 11, 2009
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