Having attended an average of 5 shows a year for the last 4 years I have seen a variety of businesses do a variety of behaviors on the show floor. I’m sure you know what I mean: there’s the bashful betty that sits in a back corner of the booth waiting for you to come [...]
9. January 2009
Transparency: Circuit City Admits They (did) Stink @ Customer Service
I ran across this new ad today on youtube:
You can also follow them on Twitter (465 friends at time of writing this blog) and become a fan of their new I Wear Read 4U campaign on facebook… Let’s see how it does over the next few months.
7. January 2009
Targeted Marketing: Email or SMS messaging?
I read an interesting article this morning from eMarketer Daily about marketing to High School and College students.
More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking [...]
And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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18. January 2009
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