DON’T OVERDO IT… You know who you are, and what you are selling, but do we? It’s easy to tell the biz owners and salespeople that feel they must “educate” their customers before making the purchase. This “educating” often turns what should be a 30-second commercial or introduction into a 90-second or (even worse) 5 [...]
9. February 2009
Marketing Gone Wrong: Anybody & Everyone
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these [...]
30. January 2009
Social Media and Customer Loyalty: The Skinny
Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month: Deepening Customer Loyalty Through Social Media by Aaron Strout When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? [...]
The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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27. February 2009
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