23. March 2009

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LinkedIn’s Latest Updates: Email addresses go private

Just a quick heads-up for all you LinkedIN users:
Sending Announcements
In response to overwhelming demand from group managers, we have created the ability for you to send group announcements directly from your LinkedIn group to your members, via email. Your announcement will also automatically be posted as a discussion within the group so members [...]

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11. March 2009

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Newsletters: Just Do It

I have worked with SO MANY clients that are just distraught over their “Newsletter Situation”… which frankly means their LACK of a newsletter.
It doesn’t matter what it is; a newsletter, postcard, fun picture or a sample of your work, sending anything out to your address book on a semi-regular basis is good for business. Let’s be clear: [...]

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27. February 2009

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KISS – Keep (your introductions) Simple Stupid!

DON’T OVERDO IT…
You know who you are, and what you are selling, but do we?
It’s easy to tell the biz owners and salespeople that feel they must “educate” their customers before making the purchase. This “educating” often turns what should be a 30-second commercial or introduction into a 90-second or (even worse) 5 minute explanation… [...]

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