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Website: Is It Time to Redesign?
I’ve been working with a few companies in the last year as they ask themselves a complicated question: is it time to redesign our website? For some this is an easier answer – their content hasn’t changed in the 2 years since their last redesign, so why bother. Ignorance is bliss, no? For those of [...]
Continue reading...Social Media: The End of All Privacy?
24. August 2008
At an event last week I was caught in a conversation with someone who felt the need to share (vehemently) his theory on the scam of social media. This gentleman (lets call him Ed) is of the opinion that LinkedIN was created to gather people’s information under the guise of social networking… until the owners [...]
Continue reading...Marketing Budget 101: SCORE says….
19. August 2008
Setting a Marketing Budget By Susan M. Jacksack, J.D. Staff Writer, CCH Business Owner’s Toolkit Spending on marketing support—promotion, advertising and public relations—varies widely, from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more for companies marketing consumer-packaged goods. Consumer packaged goods companies may spend 50 percent of [...]
Continue reading...The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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27. August 2008
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