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Social Media: New Rules, Old Court
I was speaking this morning at IMC SoCal on the topic of Social Media as it applies to the business of being a consultant. As I, a 28 yr old white girl, am standing at the front of a room predominantly 40+ men, chattering on about Myspace and Facebook I realized that I’d lost half [...]
Continue reading...Measuring Social Media: Making Impressions into Money
21. October 2008
While doing my morning reading I stumbled upon a great question: Are clicks and impressions still the standard for online advertising success? As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you [...]
Continue reading...Spam-Stupid: CYA for Eblasts
11. October 2008
Lately I’ve been getting more and more emails from people I meet at networking events that take my email address and add it to their mailing list. Next thing you know, I’m getting emails from people I don’t know on a fairly regular basis. While I’m glad that such a large number of these small [...]
Continue reading...The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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13. November 2008
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