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Targeted Marketing: Email or SMS messaging?
I read an interesting article this morning from eMarketer Daily about marketing to High School and College students.
More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking [...]
Big Brand Missing the Bullseye – Create an Identity for Your Brand
14. December 2008
While catching up on my reading this morning, I came across this article from the new york times on challenges faced by some advertisers on social media platforms. The story focuses on Proctor & Gamble’s use of facebook ads. Apparently, they’ve been having some difficulties:
Ted McConnell, manager of interactive marketing and innovation at P.& G., [...]
Visibility: networking that works
2. December 2008
VISIBILITY IS KEY…
I know many business that are struggling right now. I know many industries that are challenged by this economy, by the market, by the time of year. Yet I also know some businesses that are thriving, even in more “impacted” industries.
What’s the secret? The heading on this article may have given it away, [...]
And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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7. January 2009
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