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Email Marketing: When to Send

21. January 2009

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For years I’ve been a big fan of sending emails out on Tuesday or Wednesday, around 10 am. I picked up the habit after reading a DMA article suggesting this strategy. This morning I discovered an article by eMarketer re-affirming this belief, though they suggest mondays are good days too, which I disagree with entirely. [...]

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Trade Shows: Working It On & Off the Show Floor

18. January 2009

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Having attended an average of 5 shows a year for the last 4 years I have seen a variety of businesses do a variety of behaviors on the show floor. I’m sure you know what I mean: there’s the bashful betty that sits in a back corner of the booth waiting for you to come [...]

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Transparency: Circuit City Admits They (did) Stink @ Customer Service

9. January 2009

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I ran across this new ad today on youtube:

You can also follow them on Twitter (465 friends at time of writing this blog) and become a fan of their new I Wear Read 4U campaign on facebook… Let’s see how it does over the next few months.

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