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Marketing Gone Wrong: Anybody & Everyone
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these [...]
Continue reading...Social Media and Customer Loyalty: The Skinny
30. January 2009
Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month: Deepening Customer Loyalty Through Social Media by Aaron Strout When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? [...]
Continue reading...Transparency: Circuit City Admits They (did) Stink @ Customer Service
9. January 2009
I ran across this new ad today on youtube: You can also follow them on Twitter (465 friends at time of writing this blog) and become a fan of their new I Wear Read 4U campaign on facebook… Let’s see how it does over the next few months.
Continue reading...The Author
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). I manage social media and consumer communications at Kelley Blue Book, my thoughts are my own.
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9. February 2009
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