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Marketing Gone Wrong: Anybody & Everyone

Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these [...]

Social Media and Customer Loyalty: The Skinny

Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month:
Deepening Customer Loyalty Through Social Media
by Aaron Strout

When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? If you have [...]

Transparency: Circuit City Admits They (did) Stink @ Customer Service

I ran across this new ad today on youtube:

You can also follow them on Twitter (465 friends at time of writing this blog) and become a fan of their new I Wear Read 4U campaign on facebook… Let’s see how it does over the next few months.