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Social Networking: All Screwed Up
I don’t know about you, but I’m not on my social networking sites 24/7. it’s more like 2/7, because really – I’ve got a business to run! Some people may find this a little contradictory, as I run a social media marketing company, yet we’re always telling people to find balance between the two. If [...]
Continue reading...Newsletters: Just Do It
11. March 2009
I have worked with SO MANY clients that are just distraught over their “Newsletter Situation”… which frankly means their LACK of a newsletter.
It doesn’t matter what it is; a newsletter, postcard, fun picture or a sample of your work, sending anything out to your address book on a semi-regular basis is good for business. Let’s be clear: [...]
KISS – Keep (your introductions) Simple Stupid!
27. February 2009
DON’T OVERDO IT…
You know who you are, and what you are selling, but do we?
It’s easy to tell the biz owners and salespeople that feel they must “educate” their customers before making the purchase. This “educating” often turns what should be a 30-second commercial or introduction into a 90-second or (even worse) 5 minute explanation… [...]
And She Is?
Typically I introduce myself by saying I’m a geek: a creative geek who is always searching for ways to put technology to work & ultimately make my job as a marketer more efficient, effective, and awesome (maybe that means I’m a creative lazy geek?). When I’m not at the office, speaking & teaching around the US, or working remotely from where-ever I am at the moment you can find me at a local equestrian center or on a golf course.
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24. April 2009
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