www.rebekahking.com

I stumbled upon this article today that said the following:

An economic downturn and technology advancements will lead to increased coupon usage among U.S. shoppers, according to survey results released today by Toronto-based ICOM Information Communications (ICOM).

Of the 1,529 U.S. consumers who responded to a recent ICOM survey conducted in mid-February, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45 percent much more likely and 22 percent somewhat more likely.

Which really seams like common sense. Interesting though was the breakdown included by age and by region, and this little tidbit:

When it comes coupon technology, 58 percent of respondents believe their coupon use would increase if they could download a coupon from the Internet and have it automatically connected to an electronically swiped frequent shopper card.

Of that 58 percent, 35 percent said they are much more likely to use such a card and 23 percent said are somewhat more likely. AOL, Kroger, General Mills and Procter & Gamble are currently testing such high-tech coupons.

Wha-whaat? you mean I don’t have to clip at all? I’d become die-hard in a heartbeat for sure. I’m lucky enough that I don’t need to use coupons in my shopping, but I choose to whenever possible. Why? Because who doesn’t love a great deal? Why not save a buck or two if you can?

And truly, I have to admit that if they go through all the trouble to make ‘em, I’ll use em.

I’m a total consumer.

Read the article yourself here, if you are so inclined.